What the Heck Is Threatcasting?
| Sept. 15, 2017
"Threatcasting emerged in 2007 as a variation on the futurecasting process that one of us, Brian, created when working as a futurist and trying to imagine what individuals would expect from their technology products in the future. Threatcasting is also a descendent of scenario planning, a tool that allows organizations to image a range of possible and probable futures based upon overlapping forces or trends. Imagine you’re a car company that envisions the possible futures of gas prices and the unemployment rate. If gas prices rise and unemployment falls, what might your sales look like? But what if both gas prices and unemployment rise? From these basic components, you can develop specific scenarios for your company and plan for them."